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Museums are in the business of moments

We all know that museums strive for experiences that will have impact on their guests and participants. Whether people stay for an hour, a day, or in a program lasting more than a day, certain brief moments can have an extraordinary impact. And with all of the imagination and effort we put into exhibits and programs, do we recognize the power of those moments?


Brothers Chip and Dan Heath’s The Power of Moments explore how brief moments can change lives. While memorable positive moments vary from person to person and seemingly beyond our control,  Chip and Dan Heath suggest that we can create moments that matter if we embrace four elements:  elevation, insight, pride, and connection.


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